Doubling support for an international hunger charity
As National Marketing Director, Holly was charged with growing revenue to meet increasing food demand from around the world. A big push (with a small team) was essential on fundraising marketing, volunteer engagement, and public awareness.
Starting with sound market research, Holly shaped a stronger fundraising push with volunteers, using advance registration messages, food-impact videos, and donation incentive gifts—an effort that doubled donations in one year. She also improved the ROI of direct mail and galas with everything from a culled database to powerful storytelling.
While leading communication through three natural disasters, Holly also pioneered key marketing fixtures: kits to sell MobilePack sponsorships, donor reports through The Feed blog and Manna newsletter, and engagement with fans on social platforms. In all channels, Holly introduced important new messages on the importance of food aid in economic development.
On the news front, she led coverage of FMSC by CNN, Christianity Today and other national media, while forging partnerships with FOX Sports North on Home Runs for Hunger, and with tpt TV to produce the Emmy-nominated documentary Nourish Hope: Progress Starts with Food.
During Holly’s three years in senior leadership, FMSC met 20% annual growth goals each year while building a marketing and PR infrastructure that will serve the organization for years.
Need: 20% annual increase in donations
Solution: Higher-impact volunteer engagement, marketing collateral, media coverage, and events
Results: Growth goals exceeded three straight years
"Holly is a great asset to every team she is on. She is knowledgeable, passionate and an expert at her craft. She pays attention to the details but always has in mind the bigger picture. She brought a sophistication to our marketing efforts that will be the basis for Feed My Starving Children to grow for years to come."
-Jeanie Picardi, Director of Administration, Feed My Starving Children