Integrating multiple channels to reach your goals.
Helping you stand out with strong messages and design.
Developing information assets that close sales.
Gaining news coverage to build credibility.
Counsel on meeting public expectations.
Winning goodwill through neighborly actions.
Creating advocates out of key opinion leaders.
Engaging with customers and prospects online.
We specialize in brand journalism:
Websites and digital content
Press kits/online newsrooms
Blogs, case studies, white papers
Social platform management
Annual reports and histories
Newsletters and magazines
Event plans and speeches
Direct mail and email
Paid media (advertising)
It’s All in the Plan.
When you call on Donato Group, first we’ll talk about your communication challenges and see if we’re a good fit for your needs. If so, we'll propose a scope of work that lays out general steps for tackling your project. If you approve, we’ll drill down into the details with a full communications plan and cost research.
Even if it’s brief, thinking through a plan with clients keeps us on target. We use this 4-step process from the Public Relations Society of America:
What are the facts? What’s the desired situation?
What do we know—or need to find out?
Who are our audiences?
What must each one believe or do (objectives)?
What strategies and tactics will get us there?
Who will do what by when?
What’s our timeline and budget?
Are we hitting our objectives?
What should we change now—or next time?
Successful marketing and PR is not a "one-and-done' project. It requires an upfront investment, then staying the course. Our goal is to move your audience from Awareness and Interest to Evaluation and Action--a process that requires patient consistency. Sometimes a monthly retainer works best in nurturing a plan along to results.